Posts

Image of digital scales of justice balanced by wi-fi symbol...with text reading: "What is Net Neutrality?"

Internet Neutrality, or Net Neutrality,  is the principle that internet providers (ISPS)  must treat all internet traffic equally, providers would not be allowed to divert access to any content.   Access to all sites, content, and applications at the same speed, under the same conditions, without blocking or giving preference to any content would become law.

There are arguments on both sides of this issue. Supporters of net neutrality argue that it prevents ISPs from filtering Internet content without a court order, protects freedom of speech<https://en.wikipedia.org/wiki/Freedom_of_speech> and democratic participation.


Opponents of net neutrality argue that it deters competition, increases taxes, imposes unnecessary regulations, increases access pricing which would make the Internet less accessible to poor people, prevents Internet traffic from being allocated to the most needed users…


So who should decide what can accessed over the internet? That is the question.

68% of people surveyed would prefer to have a root canal without anesthesia, a tax audit, or dinner with their mother-in-law than to be put on hold. Coupled with small and mid-sized businesses only answering 37.8% of their inbound calls, it’s understandable that customers hesitate to place a phone call.

Live website chat offers a solution:

  • 41% of customers think a company that offers live chat on its website is more trustworthy
  • 38% of consumers are more likely to purchase from a company that offers live chat support
  • 52% of consumers are more likely to repurchase from a company that offers live chat

Yet, only 9% of companies use live chat because of its many logistical problems including dedicated staff monitoring chat rooms and customers chained to their web browser.

The HostMyCalls Website SMS Initiation Widget is the perfect solution. Customers can initiate communication with your business from your website, but the communication does not require the customer to stay connected to their browser and your staff does not need to monitor chat rooms.

The SMS Initiation Widget is part of the HostMyCalls Business-Grade SMS System which makes engagement painless. Further, you can send and receive SMS messaging on your existing telephone numbers while leaving your current voice services intact. By simply conversing with your customers through text, they will have a more positive outlook toward your business and will be more likely to recommend it to their friends. 

To learn more about our SMS platform, visit OTA1.com to try out a fully branded SMS widget for yourself! You can engage with real humans using our SMS chat initiation widget in the lower right corner of our web page. You can also request sales contact by texting ‘learnsms’ to (678) 916-1952.

It’s time for your business to stop surviving and start thriving – and Online Technology Associates is here to make that happen!

Business man speaking on a cellphone for business.

Does Every Business Need An Actual Phone?

Every business needs and has some phone service. However, not every business needs phones. There are several ways to use phone service without a physical desk phone. Many companies use virtual phones, which are basically an app on a computer, tablet, or smartphone instead of a traditional physical business phone. There are several reasons for this – but saving money isn’t one. Today’s VoIP phones (almost all physical phones are now VoIP) are relatively inexpensive and either come with the service or can be rented for a few dollars per month. Also, supporting an app is very close to the cost of a phone; so why not use a phone?

People that are constantly on a phone, frequently prefer a headset – which can be attached to a phone or can be used with a computer with a phone app installed. For incoming calls, headset users never need to touch their phones because they can simply answer or end a call from that headset. The only time they would need to interface with the phone would be to make or transfer a call, which can be done from the app. In these cases, that user can eliminate a clunky piece of hardware and a few cables from their desk. The phone app can also be installed on several devices, so they always have access to their phone.

When the app is installed on a smartphone, it sets up a separate presence on that cell phone – allowing the user to answer business calls differently than private ones. When they make calls from the app, the calls appear in office call logs and output the office caller ID so calls made from the apps do not reveal the users’ cell numbers.

However, there are many people who want the experience that a physical phone provides, so that is an option that can be used along with an app. Calls can be moved easily from the app to a phone and back again without interrupting a call. What do you prefer? Reach out to Online Technology Associates today to discuss the best business phone options for your particular business…our consults are free of charge!

Wireless Providing Satellite in orbit over Earth

Things have certainly changed for the better!

The satellite service of our past had earned a well-deserved reputation for being slow and delivering erratic service. But, that was the past – Now, with new technology and supersized satellites already in orbit are delivering speeds and quality that are competitive with other technology here on the ground. This new and improved satellite tech is providing you with enhanced coverage in many more areas.

A case in point is the new ViaSat -3 launched just this week. This supersized satellite has the capacity of 1TB of bandwidth and can deliver 100M of high-quality bandwidth to individual customers! ViaSat’s Constellation of the America satellites will be able to service businesses as well as residential customers in the Americas, the Middle East, and Africa when all of the 3 series satellites are in orbit.

These high-powered satellites will also be servicing customers at sea and in the air, resulting in seamless coverage for travelers in aircraft and aboard ships. These particular satellites will be placed in a traditional “high orbit”. But, AT&T, StarLink, Oneweb, and Amazon’s Kuiper project, etc. are deploying Low Earth Orbit (LEO) smaller satellites that could potentially replace cell towers.

The best news here is that cable, fiber, and cellular providers will have to up their games in order to compete with this new tech in the sky! When shopping for internet service, go with the Pros to help guide you through the choices that you might not know about. Reach out to OTA today!