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Image of digital scales of justice balanced by wi-fi symbol...with text reading: "What is Net Neutrality?"

Internet Neutrality, or Net Neutrality,  is the principle that internet providers (ISPS)  must treat all internet traffic equally, providers would not be allowed to divert access to any content.   Access to all sites, content, and applications at the same speed, under the same conditions, without blocking or giving preference to any content would become law.

There are arguments on both sides of this issue. Supporters of net neutrality argue that it prevents ISPs from filtering Internet content without a court order, protects freedom of speech<https://en.wikipedia.org/wiki/Freedom_of_speech> and democratic participation.


Opponents of net neutrality argue that it deters competition, increases taxes, imposes unnecessary regulations, increases access pricing which would make the Internet less accessible to poor people, prevents Internet traffic from being allocated to the most needed users…


So who should decide what can accessed over the internet? That is the question.

68% of people surveyed would prefer to have a root canal without anesthesia, a tax audit, or dinner with their mother-in-law than to be put on hold. Coupled with small and mid-sized businesses only answering 37.8% of their inbound calls, it’s understandable that customers hesitate to place a phone call.

Live website chat offers a solution:

  • 41% of customers think a company that offers live chat on its website is more trustworthy
  • 38% of consumers are more likely to purchase from a company that offers live chat support
  • 52% of consumers are more likely to repurchase from a company that offers live chat

Yet, only 9% of companies use live chat because of its many logistical problems including dedicated staff monitoring chat rooms and customers chained to their web browser.

The HostMyCalls Website SMS Initiation Widget is the perfect solution. Customers can initiate communication with your business from your website, but the communication does not require the customer to stay connected to their browser and your staff does not need to monitor chat rooms.

The SMS Initiation Widget is part of the HostMyCalls Business-Grade SMS System which makes engagement painless. Further, you can send and receive SMS messaging on your existing telephone numbers while leaving your current voice services intact. By simply conversing with your customers through text, they will have a more positive outlook toward your business and will be more likely to recommend it to their friends. 

To learn more about our SMS platform, visit OTA1.com to try out a fully branded SMS widget for yourself! You can engage with real humans using our SMS chat initiation widget in the lower right corner of our web page. You can also request sales contact by texting ‘learnsms’ to (678) 916-1952.

It’s time for your business to stop surviving and start thriving – and Online Technology Associates is here to make that happen!